n this age of technology, sending paper newsletters home with students is a defunct practice. To keep with modern times, today's school systems are adopting digital solutions to connect teachers, students and families. In particular, text messaging has become a popular medium. Unfortunately, SMS texting is not designed to address the dynamic needs of a socially and economically diverse school community. School and district leaders need a reliable and secure messaging system that supports student learning and family engagement around the clock.
New Challenges for Effective Communication
The pandemic and America’s changing social landscape have created multiple challenges for school communities. COVID-19-related issues have impacted schedules and expectations for teachers and families alike. In other words, it is harder for families to engage with schools and feel connected. From mobility to language and literacy to logistics, families and districts face communication hurdles in their path. Changes in contact information can lead to delayed or lost messages, which, in turn, can impede a student’s progress.
These communication challenges demand rethinking in order to meet the varied requirements of today’s school districts. Is texting robust enough to handle equity issues related to access, diversity, language and literacy? Does texting support security and privacy expectations? Is it designed to foster guardian-teacher dialogue, build relationships and create an inclusive community? The answer to all of these is a resounding no.
Risks of SMS texting in school communications
While SMS messaging is popular because it is considered easy and common, there are several challenges and risks for both educators and families that off-set the perceived convenience including:
In short, the risks of SMS texting in school communications pose serious challenges for districts, schools and families. Lacking critical features, it offers a low-grade user experience. For districts and schools, it creates significant security risks that IT teams and legal experts warn against.
Protecting privacy in educational settings
In today’s COVID-19 environment, the option of virtual learning may create circumstances where previously collected student information is inadvertently used in text messages. Things such as changed phone numbers could mean that sensitive information goes to the wrong person altogether. You can gain a better understanding of legal exposure by reading FERPA and Virtual Learning During COVID-19.
Considering the serious legal exposure involved in school-to-student text messages, you must also revisit your practices and take steps to implement safe policies for texting. An important resource is the Children’s Online Privacy Protection Act (COPPA).
A comprehensive district-wide solution
Luckily, SMS text messages aren't the only option. SchoolCNXT by CNXTDigital is a flexible mobile/web-based solution designed to address barriers to family engagement. It connects districts, administrators, teachers and other school staff, families and students. The system provides two-way messaging initiated by any user (guardian, staff member, or district leader), language translation capabilities, news feeds, and tools to deliver the data you need to keep your school and district safe and connected.
The application travels with devices, not phone numbers, so your staff and families can take advantage of the text-to-speech capabilities, longer messaging formats, and other features with the assurance that their communications are secure.
SchoolCNXT mitigates the identified risks of SMS texting in school communications with the following:
Secure messaging for your district
District and school leaders like you recognize that schools need solutions that empower them to achieve their vision of fostering dialogue, building relationships and creating connected, inclusive communities. In addition, safeguarding trust and security is a crucial goal to uphold.
Your school community relies on you to make wise and sustainable choices. Find out how SchoolCNXT can help you mitigate the risks of SMS texting in school communications.
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